Barnes and Noble Company and Amazon.com Essay Example | Topics and Well Written Essays - 2500 words

Barnes and Noble Company and Amazon.com - Essay Example The company branched out to sell E-books. Jeff Bezos persuaded its current and future customers to benefit from the time-saving and travel money-saving benefits of online shopping for Amazon.com products. Management Styles. Both companies implement effective management styles. The Barnes and Noble Company focuses on the consultative management style. The style includes taking into consideration all positive and unfavorable feedbacks and inputs. The inputs include the feedback from the parties. On the other hand, Amazon uses persuasive management style. Management uses persuasion to convince its current and future employees eagerly implement company policies, increasing customer service quality. Product Launch and handling of products and services. Both companies have different product launch versions. The Barnes and Noble Company offers several products in different genres. The products are sold over 800 United States stores. On the other hand, Amazon’s product launch is focus ed on website selling. The company opens its www.amazon.com website to initially sell physical books and other related products. Marketing products and services. Both companies use different marketing strategies. The Barnes and Noble Company sells various products and services in over 800 stores in the 50 states and its website. On the other Amazon.com only uses online selling. The company opens its www.amazon.com website to initially sell physical books and other related products. ... The Amazon.com’s financial statistics show that its revenues better than Barnes and Noble Company’s revenues. Amazon.com’s net income is better than the dismal net loss of Barnes and Noble Company. The sales figure prods investors to funnel their investment in Amazon.com. With more Amazon.com customers, the investors must choose Amazon.com as their investment destination. Amazon’s better implementation of the marketing aspects contributed to its being a market segment standout. Amazon.com sells quality products at reasonable prices. The company promotes its products at the easiest place to buy, the internet. Statistical Comparison                                     Barnes &             Amazon    Noble       Year    2011    2011       Sales $ 57.26 billion $ 7.16 billion       Net Income (net loss) $ 40 million $ (69.44 million)       Market Share    26%    3%       Employees    56,000.00    35,283.00       Stores    1 online    800+       Equipment    No printing Press    Printing Press                         CONCLUSION. It is very clear that Amazon.com’s financial and business performance is higher than Barnes and Noble Company’s business performance. Unquestionably, investors must pick Amazon.com as the better investment destination. MEMORANDUM TO: FROM: DATE: SUBJECT: The following shows the financial analysis of the two competing companies. The two companies are Banes and Noble Company and Amazon.com. Background information. Barnes & Noble. The Barnes and Noble Company generates a profitable background information. Charles Barnes and Clifford Noble, separate bookstore sellers decided to joined hands during the 1800s. The company